DEWY DAWN is an indie cosmetics brand founded in Brooklyn, New York in 2023. We are committed to providing high-quality products that are ethically manufactured in the USA.

Our mission is to revolutionize beauty standards by offering innovative, cruelty-free products that are ethically manufactured. We aim to set a new benchmark for sustainable cosmetics around the world.

Our brand focuses on paraben-free, cruelty-free and gluten free formulas. With manufacturing based in the USA, we align our values to meet the needs of our environmentally-conscious consumers. We’re committed to three unwavering tenets: promoting beauty with integrity; ensuring premium quality; and bolstering local economies.

Our manufacturing processes adhere to strict quality standards that guarantee purity and efficacy of our cosmetics. From concept to creation, every step is guided by our commitment to excellence.

At DEWY DAWN, we’re guided by the mantra “Look good, feel good.” This ethos underscores the importance of nurturing our self-esteem and embracing our authentic selves.

Taking pride in your appearance can have a significant impact on your self-perception and mental health. When we exude confidence, we’re empowered to live life with positivity, vitality, and excitement.  You’re beautiful, own it!